News Brief
P&G Pitches Folgers To Office Workers
May 28, 2008, 5:00 AM
P&G Professional, the away-from-home division of Procter & Gamble, is
pitching Folgers Gourmet Selections Lively Colombian coffee to
businesses. The effort centers on a promotion featured on a new Web
site about the benefits of Folgers Gourmet Selections for the office.
The company has launched a Web site, Office.FolgersGourmetSelections.com, where managers and employees can request a sample. The company is offering office managers up to $60 in rebates with the purchase of two cases of Folgers Gourmet Selections coffee.
P&G launched Folgers Gourmet Selections for offices, which comes in four flavors, last December.
--Karl Greenberg
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