• by Gavin O'Malley  @mp_gavin, June 9, 2008

Gunning succeeds Matt Freeman, who has accepted the post of CEO of GoFish, a digital media and entertainment company. Elizabeth Ross, currently president of Tribal DDB West, assumes the positions of president, Tribal DDB US, and global chief marketing officer.

"I am honored to succeed Matt," said Gunning. "Having worked alongside him for eight years, I have a clear vision of Tribal's brand foundations and future."

Prior to this promotion, Gunning was president of Tribal DDB East, responsible for the management of Tribal DDB Chicago and New York. He served on the management committee of Tribal DDB Worldwide, where he played a key role in setting the strategic, operational and financial direction for the company. Gunning is largely credited with its substantial new business wins across the network, from McDonald's to Lowe's.

Stephan Beringer, president of Tribal DDB EMEA, will continue in this role and assume the new position of chief strategic officer. Amanda King remains president and managing partner of Tribal DDB Asia Pacific. All new positions are effective immediately.

This core team has been with Tribal DDB Worldwide collectively for more than five years and has served as the global management committee.

Gunning also served as vice president, general manager of Tribal DDB Chicago, where he developed one of the largest offices in the Tribal DDB network.

Tribal DDB Worldwide is part of Omnicom Group's DDB Worldwide.