News Brief
A Paler Shade Of Summer: Bronzer Sales Slip
Jun 17, 2008, 5:00 AM
Sunless tanning products, the favorite product of dermatologists and cubicle rats alike, are on the decline.
Mintel, the market research firm, says sales of the product have slipped to $181 million this year--a 5% decline from 2006, when a stream of new products sent shoppers rushing for the drug store. The main reason? The products are hard to apply, according to 42% of consumers, and the results look too fake (33%.)
For those who do use the products, the biggest advantage continues to be time, with 61% saying the products work quickly and reliably. About 39% say they use sunless tanners to protect their skin from sun damage, and 16% say they use them in place of regular moisturizers.
--Sarah Mahoney
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