News Brief
Ford Pitches Flex Via 'Band From TV' Deal
Jun 18, 2008, 5:00 AM
The partnership is with "Band From TV" an L.A. band whose personnel are also cast members on shows like "Alias," "Desperate Housewives" and "The Bachelor." The Ford Flex Rally is a scavenger hunt in which 10 celebrity teams drive the 2009 Ford Flex around looking for clues.
The event, starting Saturday, will be hosted by "Band From TV" formed by "Alias" actor Greg Grunberg and peopled by the likes of Hugh Laurie ("House"), Teri Hatcher ("Desperate Housewives") and Jesse Spencer ("House").
Following the Flex Rally, the "Band From TV" will perform at an exclusive red-carpet event at the finish line that will also feature a performance from Santogold, who also appears on new ads for the Flex vehicle.
--Karl Greenberg
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