News Brief

InsightExpress Offers Research Experience Monitor

InsightExpress, a provider of digital marketing research and advertising effectiveness solutions, is launching the Research Experience Monitor.

The service allows publisher and portal partners to improve their users' experiences by optimizing online research to meet the needs of their properties, advertisers and infrastructure. Stamford, Conn.-based InsightExpress is offering it to all clients for free.

Designed to advance industry standards for digital research, the Research Experience Monitor allows for methods of measurement that benefit publishers and research providers alike. By embracing a few small, yet significant, code changes, the Research Experience Monitor can improve the Web experience for potential research respondents, the company said.

--Tanya Irwin

Tags: analytics
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