• by Joe Mandese  @mp_joemandese, June 23, 2008

At least that's what Magna's Wieser seemed to suggest.

Conceding that the “beauty of social media is that it goes way beyond reach and frequency,” Wieser suggested that agencies and marketer might want to abandon standardized metrics like the CPM for evaluating it. “You can't calculate a CPM. Why bother?”