Report Analyzes Online Behavior Of Execs
What's more, C-Level executives citing newspapers such as the Wall Street Journal as their main source of business information has decreased 36% since 2004.
Before starting the work day, C-Level executives prefer to access the Web rather than read the newspaper. The number of C-Level executives who prefer the Internet first thing in the morning has increased 22% since 2004, while those who prefer to read the newspaper first thing in the morning has declined 11% over the same time period.
Additionally, seven out of 10 C-Level executives believe the Web is the most important source of business information. C-Level executives consume media on the Web more than any other medium (TV, Radio, Magazines, Newspapers), at 41%.