News Brief
Report Analyzes Online Behavior Of Execs
Jun 25, 2008, 7:15 AM
The Internet continues to be the most influential and important source of business information for C-Level executives around the world, at 67%, according to a new study Forbes.com and Gartner that analyzes Web behavior of C-Level and senior management executives. The number has increased 37% since 2004.
What's more, C-Level executives citing newspapers such as the Wall Street Journal as their main source of business information has decreased 36% since 2004.
Before starting the work day, C-Level executives prefer to access the Web rather than read the newspaper. The number of C-Level executives who prefer the Internet first thing in the morning has increased 22% since 2004, while those who prefer to read the newspaper first thing in the morning has declined 11% over the same time period.
Additionally, seven out of 10 C-Level executives believe the Web is the most important source of business information. C-Level executives consume media on the Web more than any other medium (TV, Radio, Magazines, Newspapers), at 41%.
--Gavin O'Malley
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