News Brief
NBC Digital To Release Show-Specific Data
Jun 26, 2008, 7:46 AM
NBC Digital Entertainment on Wednesday said it plans to release NBC.com's show-specific streaming demographic data, beginning with the June metrics.
p> This rollout of show-level data, which will be distributed through Nielsen Online's VideoCensus in July, ties into NBC Universal's efforts to deliver transparent metrics that provide more effective planning and analysis tools.
"Show-level data is something that advertisers have been asking for and NBC Universal is confident the numbers we're releasing through Nielsen Online's VideoCensus are both accurate and illustrative of the dramatic engagement that content from NBC Digital Entertainment delivers," Peter Naylor, SVP, Digital Media Sales, said in a statement.
--Gavin O'Malley
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