> The company's name is a play on the word "naco," a term that means tacky in Mexican Spanish. According to the brand's founders, the designs and messages on the clothes give NaCo wearers a "self-assured style that disregards what others think is cool."
The irreverent brand image makes NaCo a perfect match for There.com's growing Hispanic population, according to Michael Wilson, CEO of Makena Technologies (There.com's parent company). "There are currently over 15 clubs in There.com that cater specifically to Hispanic audiences," Wilson said. "With our members focused on self-expression and socialization, the fun, offbeat messages on NaCo's clothing offer our audience another unique way to express themselves."