Toyota Hosts AOL Program To Tout Camry
Toyota worked with AOL's Platform A to create "The Black Voices Weekly Wire" which is intended to build awareness of the 2009 Camry V6 XLE. Toyota's new "If Looks Could Kill" campaign for the Camry is aimed at African-American women, and features immersive entertainment elements centered on a new Web site created by Burrell Communications Group.
The three-minute "Weekly Wire" programs will run from today through Aug. 1. AOL describes Black Voices as the top destination for African-American news, culture and community, with 6 million monthly visitors.