• June 27, 2008

Mobile games service Greystripe has launched a new ad program that offers marketers a wider range of advertising options around its games.

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The company's new Mobile Engagement Platform includes mobile download site sponsorships, full-screen video ads running before and after games, links to an advertisers' site and branded wallpapers. Campaign management and reporting metrics are also part of the ad package.

Through the engagement platform, advertisers that already have a mobile site can also run a branded download site hosted by Greystripe. Instead of charging for games, they can provide them to customers on an ad-supported basis while maintaining a presence on their phones.

Greystripe's core AdWrap Catalog Platform serves ads into more than 800 mobile games across 1,400 handset models.

--Mark Walsh