The upfront dollars have been very kind to cable. Several key categories--food, packaged-goods and car--moved dollars from the broadcast nets to cable.
Mediaweek reports that Yum Brands, which
includes megabrands KFC, Pizza Hut and Taco Bell, diverted as much as $25 million from broadcast to cable, with MTV Networks the big winner. Packaged goods-heavy SC Johnson is expected to have moved
$20 million to cable. GM moved between $15 million to $20 million to cable.
