AutoTrader.com Taps Critical Mass

  • July 8, 2008
AutoTrader.com has tapped Calgary, Alberta-based Critical Mass, an Omnicom digital marketing agency, to handle marketing strategies for the AutoTrader.com brand, for both business-to-consumer and business-to-business efforts.

Critical Mass will develop the interactive component of AutoTrader.com's new national advertising campaign.--Karl Greenberg

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