Poll Vaulting: Gallup.com Launches Webcast, Recasts Itself As 'Media Outlet'

Gallup, the polling firm whose surveys on the attitudes of the American public are reported regularly by big media outlets like CNN and USA Today wants to get in the media game itself. The firm has launched a new "Gallup Poll on Demand" subscription package that includes news, as well as access to Gallup's search engine, election polling data and extensive public opinion analysis.

The daily eight-minute video, featuring Editor in Chief Frank Newport in the alpha-anchor spotlight, illustrates, elucidates, and even prognosticates on Gallup's diverse and unbiased polling data.

"We really try to figure out what the world is thinking," says Gallup Poll CEO Jim Clifton, who adds that he is troubled by the quality of non-scientific and biased polls that the media--and the public--are currently inundated with. "Going by a poll conducted by Lou Dobbs or Bill O'Reilly is senseless," says Clifton. "It's only a gimmick to engage their viewers." About one million users went to the free portion of the Web site last month.

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