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The Young Flee From Gossip Shows

Although syndicated celebrity shows thrive on famous 20somethings like Britney Spears and Paris Hilton, they don't attract viewers of the same age. Almost all the shows have median ages of 50 -- and that median is getting older at a rate faster than TV in general, per Nielsen.

In the last few years, gossip shows have aged about three to four years, while shows such as "Wheel of Fortune" and "Jeopardy" have aged a year or less in the same period.

Younger viewers are keeping track of celebrity gossip on TMZ.com, Perez Hilton and elsewhere on the Web, driving up the age of the remaining audience.

Read the whole story at Media Life Magazine »

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