• Advertising Age, Monday, July 28, 2008 10 AM

Wal-Mart is readying a new interactive version of its in-store digital TV and signage network, dubbed the Wal-Mart Smart Network.

Improvements include moving the TV screens much closer to eye level and incorporating the screens into product displays. The upgrade will also provide interactive digital screens in the health and beauty departments, where shoppers can get product information and refine their product choices.

The interactive program is similar to a test Wal-Mart is conducting with Procter & Gamble that modifies the online recommendation content for Olay for You products for use in stores.

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