FTC Wants Companies To Improve Food Ads to Kids
Jul 30, 2008, 8:01 AM
The FTC would like media companies to alter their ads for kids' food and drinks, reports the AP. The agency's report, which studied kids 2-17, says companies spent about $1.6 billion in 2006 to market their products. Concerned about obesity in kids, the FTC made several recommendations to the 44 companies studied, including that they use popular licensed characters to hawk healthy versus unhealthy foods. It also wants them to expand outreach efforts to educate children about healthy eating and exercise.