Analog TV households are slowly getting on board in the coming digital TV world.
Nielsen Media Research now says that as of July, just 9.3% of U.S. TV households are completely unprepared for the changeover to digital TV signals come next February. This is down from a 10.5% number in January.
But not all TV sets in those households are on board. In July, Nielsen found 20.9% of households had at least one set that would not work after the transition date. In January, that figure was 23%.
In June, Nielsen said those that were completely unprepared were 9.6% down--a 0.2% improvement over May. It noted that in June, 21.4% of homes had at least one set that was still receiving analog signals.
All National TV Households | Completely Unprepared | advertisement advertisement Some Unprepared |
January 2008 | 10.5% | 23.0% |
February 2008 | 10.4 | 22.6 |
March 2008 | 10.3 | 22.3 |
April 2008 | 9.9 | 21.9 |
May 2008 | 9.8 | 21.7 |
June 2008 | 9.6 | 21.4 |
July 2008 | 9.3 | 20.9 |
Source: The Nielsen Company