Gorilla Nation Lands Hallmark.com

  • August 11, 2008
Ad rep firm Gorilla Nation has been selected to exclusively represent the online ad inventory for Hallmark.com (www.hallmark.com).

The client is a key addition to its female lifestyle vertical market offering, according to the company. Hallmark has traditionally sold only cross media marketing programs, offering online components to augment offline sales efforts in the print world, but will now utilize GN to focus directly on site-specific ad sales.--Tanya Irwin

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