• by Gavin O'Malley  @mp_gavin, August 19, 2008

Strengthening its "green" media and marketing presence, ad network NaturalPath Media today is expected to announce partnerships with 22 sites--chief among them being DrGreene.com, an online information site that brings an earth-friendly approach to children's health and parenting.

NaturalPath will exclusively represent ad sales for DrGreene.com, which will become the flagship publisher in NaturalPath's newly launched "Moms and Family" channel.

Launched in 1995 by Dr. Alan Greene and his wife Cheryl, DrGreene.com is now attracting 700,000 unique visitors a month. Total traffic for the "Moms & Family" channel is presently just over 1 million unique visitors.

According to Cheryl Greene, NaturalPath was better suited to the company's interests than its most recent partner, WebMD. "We respect the people at WebMD, but we requested that we only wanted green advertisers, and they decided that wasn't the direction they were going."

NaturalPath Media's sales team is now creating custom packages targeting national and endemic CPG and health brands, delivering "conscious" mothers seeking healthy products for their families.

"The combination of DrGreene.com and our other 'Moms and Family' channel sites gives us a targeted, highly effective way to engage this affluent and influential audience," said NaturalPath Media founder and CEO David Phillips.

Advertisers presently working with NaturalPath include Seventh Generation, Sharp, Chevrolet, Brilliant Earth and Equal Exchange. NaturalPath's network is made up of some 80 publishers with a reach of over 20 million monthly unique visitors.

Other green, sustainable and healthy lifestyle mom sites now joining NaturalPath include Sophie Uliano's GorgeouslyGreen.com, Diane MacEachern's BigGreenPurse.com, Green Options Media's EcoChildsPlay.com, GreenMomFinds.com and NatureMoms.com.

DrGreene.com has been cited by the American Medical Association as "the pioneer physician website," and serves as an online expert for American Baby, Better Homes & Gardens, Family Circle, and Ladies Home Journal. The site also provides community elements including the Parent's Network, the Kids' Zone and Teens Only, offering discussion boards and chat.