• August 19, 2008

ContextWeb, Inc., operator of the ADSDAQ Exchange, is expected to announce today that it has developed and implemented "next generation" algorithms resulting in niche classification of the Web pages that are part of the ADSDAQ Exchange.

The proprietary technology reads millions of pages of content in real time, determines what each is about and allows advertisers to target audiences interested in that content. The new algorithms were developed and tested by in-house ADSDAQ mathematicians and software engineers. The system can learn to categorize automatically with no human management. --Tanya Irwin