Commentary
AvatarLabs - Walt Disney Pictures/Wall-E
- by August 26, 2008
Walt Disney Pictures/Wall-E
Finalist Homepage Takeover/Sponsorship
Rex Cook, executive creative director; Laura Primack, associate creative director; Joshua Golsen, producer; Donna Arrogante, designer; Christian Widodo, developer
When it
comes to pixar films, the video sells itself, which is why AvatarLabs decided to focus on video in promoting wall-e. A takeover featured four rotating videos at the top of the page and interactive
features surrounded by a skin. Because Pixar films tend to be character-driven, Avatar decided to feature its characters in two ways. A "Meet the Bots" section introduced users to 12 of the film's
main characters. The second, "Interact with wall-e," allowed users to toggle between five clips focused on the movie's main star. Users could enter a zip code to find show times and tickets.
