VML - Dr Pepper

by Aug 26, 2008, 3:55 PM
  • Comment
  • Recommend
Dr Pepper
Finalist Video Appearing in a Banner, Pre-Roll, Interstitial or In-Stream Unit

Linda Bumgarner, group creative director; Tony Snethen, creative director; Chad Green, senior art director; Joel Henning, copywriter; Debbi Vandeven, executive creative director

This deceptively simple video ad had one goal: to make the target audience thirsty. vml decided to play on 18- to 24-year-olds' love of instant gratification. Using ultra hd, vml filmed Dr Pepper being poured into a tall glass filled with ice. A user had to mouse over the ad to activate the video, engaging them from the start. After watching the drink pour into the glass, the user could click on "More to explore" and go to the Dr Pepper Web site.

Be the first to comment on "VML - Dr Pepper"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Supplement Articles

  • Online All Star: Michael Donnelly  

    The best business decision MasterCard Senior Vice President and Group Head of Global Digital Marketing Michael ...

  • Online All Star: Steve Minichini  

    Steve Minichini caught on to the potential of interactive media early on. “You remember Prodigy and ...

  • Online All Star: Donnie Williams  

    Remember that famous quote about the Battle of Waterloo being won on the playing fields of ...

  • Online All Star: Bob Arnold  

    Bob Arnold’s digital marketing story begins in Belgium. The University of Cincinnati student was on an ...

  • Online All Star: Elizabeth Elfenbein  

    Elizabeth Elfenbein is officially known as “Partner, Creative” at health and wellness agency The CementBloc, and ...

  • Online All Star: Adam Kasper  

    Adam Kasper knows from backbreaking work. Hoping to earn a few bucks during his college summers, ...

  • Online All Star: Adam Kleinberg  

    Every week, Traction ceo Adam Kleinberg spends a few mornings on the shores of Lake Merritt ...

  • Online All Star: Dawn Maire  

    Many of the industry’s top strategists honed their skills at a consultancy, or by serving a ...

  • Online All Star: B. Bonin Bough  

    At many companies, the suggestion that a large brand’s entire marketing budget be poured into social ...

  • WSBTV COX CMG's WSBTV iPad Weather App  

      The WSBTV iPad weather app is designed with a unique carousel navigation gallery where can ...

» OMMA Magazine Supplement Archives