Commentary

KulaVortex.com - Twentieth Century Fox Home Entertainment, "28 Seconds Later"

  • by August 26, 2008
KulaVortex.com
Twentieth Century Fox Home Entertainment, "28 Seconds Later"
http://kulavortex.com/omma/28secondslater.html
Finalist YouTube Video Ad

Jenny Stiven, producer; Chad Kula, creative director; Bryna Smith, animation

If you're going to grab anyone's attention in an online video advertisement, for God's sake at least be quick about it. That's exactly what kulavortex.com did in its video, "28 Seconds Later," to promote the dvd release of the zombie horror sequel 28 Weeks Later. (And yes, we know it technically runs for 34 seconds, but five of them are spent on the title frame.) The charming animated clip depicts a murderous zombie clown stumbling into a child's birthday party. All it takes is some projectile-vomited zombie blood, and the kids forgo cake for cannibalism instead. You can call it all kinds of things, but you can't call it boring - exactly what a proper YouTube ad shouldn't be.

Next story loading loading..