News Brief
Google: YouTube's Video ID Aids Monetization Of Clips
Aug 28, 2008, 7:00 AM
In the vast majority of occasions, media companies are using YouTube's copyright tool to monetize potentially infringing clips that users have uploaded to the site, Google said Wednesday.
The tool, Video ID, flags potentially infringing videos for copyright owners. The copyright holders can then decide whether to license and monetize the clips or have them pulled from the site. Google said that its partners are deciding to license and monetize the clips more than 90% of the time.
"This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads," the company stated in a post on its blog.--Wendy Davis
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