Hiwire Inc., a provider of targeted advertising solutions for live streaming media, has signed an exclusive ad targeting deal with MUSICMATCH, Inc., a developer of personalized music software and
services. As a result of this, Hiwire will be the exclusive third-party provider of targeted ad insertion services for MUSICMATCH Radio, a personalized MP3 radio service with more than 2.5 million
aggregate tuning hours each month. Hiwire will also serve as the exclusive third-party rep for all audio ad sales.
- Adam Bernard
