• Editor & Publisher, Wednesday, September 10, 2008 9:15 AM

Politico, the online political news site, has launched a new content sharing network that will provide news items to newspapers in exchange for ad placements on their sites.

Politico editors select media organizations that will have access to the site's top stories for use online and in print. Politico will be allowed to sell national advertising to be placed on partners' sites, and revenue from those ads will be shared between Politico and the media outlets. "Rather than having to pay for a wire service, these papers can use Politico's content while making money on ads they don't have to sell," says Jim VandeHei, Politico executive editor.

News outlets who have signed up for the network include The Atlanta Journal-Constitution, The Philadelphia Inquirer, The Denver Post and The Plain Dealer in Cleveland.

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