CBS Promotes 7 Shows On EcoHangers, Rooftops Near LAX
Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners'
"green" hangers for some of its shows. Starting this month, CBS will promote seven shows with specific clever messages displayed on the hangers.
For "The Early Show," there is "A lot happens early...so hang out with us." "How I Met Your Mother" has the already-popular show catch phrase "Suit Up."
Among the ew shows, "The Mentalist" features "Hang on every clue"; "The Ex List" notes that "Every date has a few wrinkles," while the "Eleventh Hour" favors "Get dressed. It's later than you think." "Worst Week" says "Clothes make the man," and "Gary Unmarried" fosters a "Hang in there" theme.
CBS notes that these aren't just any hangers--they are "EcoHangers" from the Hanger Network, made from 100% recyclable and recycled paperboard in EPA-regulated factories in the United States.
Several years ago, ABC promoted "Desperate Housewives" on plastic dry cleaner bags.
CBS also will market its programming on the rooftops of buildings that are visible from flights that descend into Los Angeles' LAX airport--a first for any network, according to CBS. New CBS comedies can also be screened on American Airlines flights. CBS has had a long--time deal with American Airlines.
CBS will be running its "CBS Fall Preview Show," showcasing the network's five new series, on Friday, Sept. 5. It is also available on TV Guide Channel and to customers of Comcast, AT&T U-verse and Verizon FiOS. CBS affiliates can also run the show any number of times prior to the start of the new season.
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