The system measures page views, unique users, and user targeting parameters mapped down to an unlimited channel, sub-channel or even page-level hierarchy. In addition, factors such as ad policies, day parts, geography, seasonality, special days, growth trends, traffic spikes, user attributes and targeting parameters are taken into account.
AdVantage Inventory Yield Manager is exclusively available to AdVantage digital ad management platform customers including Bonnier Group, Nielsen, and Terra Networks.--Tanya Irwin