Hulu's letting users be their own marketers by giving them some control over the ads they see with a video, whether a a spot for certain type of car or watching a 2.5 minute movie trailer up front
intead of shorter ads throughout. Given that choice, Kilar said viewers have overwhelmingly chosen to watch the trailer, something for studios to consider. Other short original films by the likes of
BMW and AmEx have also proven popular as an alternative to more conventional spots.
