Bites & Bytes: The Advertising Week Edition
Bill Tancer, who apparently has too much time on his hands, has analyzed search terms from over 10 million Web users to conclude that as social networking traffic has increased--particularly for 18- to 24-year-olds--visits to porn sites have decreased. "My theory," he told the press, "is that young users spend so much time on social networks that they don't have time to look at adult sites." No, Bill. Teens have found the few porn sites that deliver free top-quality video and have bookmarked them; thus the decline in porn searches. But, hey, good luck with that book anyway.
In the clearest evidence yet that PR doesn't work, a search firm and the University of Alabama (could have knocked me over with a feather, too--who knew there was actually a campus surrounding the football team?) did a survey to discover that "top U.S. PR leaders" (which apparently doesn't include moi) think there is "a vacuum in strong leadership in the public-relations and communications industry." Nearly 30% said nobody came to mind when asked to name a PR leader. Which can only mean that not enough of them are reading Jason Calacanis' blog.
Speaking of Jason, a rather sizable number of senior American marketers--19%--say their organizations have bought advertising in return for a news story, despite growing criticism of these "pay-for-play" practices, according to a recent survey conducted on behalf of PRWeek and Manning Selvage & Lee by Millward Brown. Nothing breaks down the separation of church and state like a soft economy.
When Jason Heller--co-founder/CEO of Mass Transit Interactive and later, managing director of Horizon Interactive, and marine life conservationist--led a Humane Society protest at the annual Montauk Shark Tournament because "sharks are a critical 'apex predator' that help keep marine ecosystems in balance and are being decimated due to over fishing," he suffered a series of painful shark bites. Forensic dentists later identified the bites as coming from Jeff Bewkes, Martha Stewart and J. Michael Arrington.
Words to Live By: A working-class suburb of Chile's capital earlier this year began handing out free Viagra to senior citizens. Lo Prado Mayor Gonzalo Navarrete said he launched the program because "an active sexuality improves the overall quality of life."
In a late addition to the countless exhibitions and seminars that launch next week as part of New York's chest-pounding Advertising Week, Dorothea Poggi--the Bronx owner of Keebler, the Chihuahua which cares for pit bulls and which has saved 25 kittens by nursing them back to health--will host a panel on corporate responsibility. Among her guests will be the CEO of Pepsi-Cola, which is constructing a distribution facility in her Ferry Point neighborhood displacing raccoons, possums and the neighborhood's feral cats. Keebler is expected to outdraw Mark Cuban, Alec Gerster, Donny Deutsch and Sarah Fay.
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