Just an Online Minute... Portal Trouble
According to the story, Lehman analyst Holly Becker said there is no sign traditional advertisers are embracing online advertising. Ms. Becker added that Lehman considered it "highly unlikely" that traditional advertisers "will pick up the slack of the dot-com fall-off."
Becker is not the first market analyst to doubt the Internet's traditional-advertiser-supported future. If a giant like Yahoo is in trouble, what does that mean for the rest of the web? And does it mean Jupiter's newly released predictions are over-hyped?
The research firm predicts online advertising revenue is expected to reach $16.5 billion by 2005, and, according to a recent Jupiter executive survey, marketers plan to increase Internet advertising spending at a higher rate than in any other medium.
Approximately 73% of advertisers said they would increase their online advertising spending in the next 12 months, in contrast to the 43% who said they would increase their magazine spending; 37% plan to increase their cable-TV budget. This expected growth would propel the Internet to fourth place as an advertising medium - behind that of broadcast-TV, radio, and newspapers - it will represent almost 8% of the total US advertising market by 2005.
So whom do we believe? Or should we just give up on following prognoses and adopt an "I'll believe it when I see it" attitude?
Recent Just An Online Minute Articles
-
A Vulcan Salute For The Best Ad Campaigns May 14, 2:39 p.m.
Last Wednesday, during Creative Week, The One Club held its annual One Show honoring the best ...
-
A Little Rain Can't Keep Email Insiders Down May 3, 3:15 p.m.
AMELIA ISLAND, Fla. – Rapleaf’s Cecily Jaros wondered what she had missed at the Email Insider ...
-
You Don't Need to Search Far for Fun on Amelia Island May 1, 12:52 p.m.
On Sunday through this morning, search experts descended upon Amelia Island for MediaPost’s bi-annual Search Insider ...
-
500 Women Strong At Horizon Media April 26, 12:54 p.m.
On Tuesday, April 23, Horizon Media opened their doors and their amazing roof deck to 500 ...
-
Redefining The Meaning Of Housewarming With Yext March 8, 12:08 p.m.
On March 5 I headed over to Yext’s housewarming party to celebrate their new digs, located ...
-
An Evening with the Skinnygirl Feb. 7, 12:44 p.m.
On Tuesday, February 5th, Warner Bros. Brand Networks celebrated their fall line-up at Amy Sacco’s newly ...
-
'Check Out My Web Series!': NATPE In Miami Jan. 31, 12:18 p.m.
NATPE Miami: Content First Jan. 28 – 30 Fontainebleau Resort It’s the end of January -- ...
-
Agencies Tie One On At Creative Media Awards Jan. 24, 1:08 p.m.
Last Wednesday over 200 agency big thinkers, decked out in their dapper best, descended upon The ...
-
Vibrant Media Reinvents Halloween Nov. 19, 12:31 p.m.
What happened to Halloween?! The effects of Hurricane Sandy caused major devastation, loss and inconvenience - ...
-
In A Word, BuzzFeed Music Event Was So OMG (Okay, So It's An Acronym, Not A Word, But You Get My Drift) Oct. 26, 6 p.m.
The digital elite were out on the town Tuesday night to fête the launch of BuzzFeed’s ...
Be the first to comment on "Just an Online Minute... Portal Trouble"
Leave a Comment