• by Joe Mandese  @mp_joemandese, September 19, 2008

Not disclosing personally identifiable information is not a sufficient approach to protecting consumer privacy online. At least, that’s the sentiment of Ari Schwartz, VP and Chief Operating Officer, The Center for Democracy and Technology.

The real issue, Schwartz said during the “Bad Science” panel at the OMMA Expo this afternoon is that none of the information is actually “completely anonymous. It’s pseudonymonous,” Schwartz said, noting that it’s “a misnomer in this industry.”

The consumer has an interest there, and that’s where a lot of the privacy debate comes down. What is the consumer’s interest and how much control to they have over the data that is seen there,” he said.