IAB Continues Push For Industry Privacy Regulation, Won't Oversee It Though
The Interactive Advertising Bureau continues to push for an industry self-regulatory body to police consumer online privacy, but itâ€™s unlikely that entity would actually be housed within the IAB, Mike Zaneis, Vice President, Public Policy of the IAB said at the conclusion of OMMA Expoâ€™s â€œBad Scienceâ€ panel.
â€œThe IAB takes the self-regulatory program very seriously,â€ Zaneis said, adding that conversations continue with various other trade organizations â€" presumably alluding to the American Association of Advertising Agencies and the Association of National Advertisers.
â€œYou need everybody sitting at the table, advertisers, agencies, others,â€ he said, adding, â€œI donâ€™tâ€™ have an announcement today, but we continue to move along in the discussions.â€
That said, Zaneis said the IAB â€œprobably is not the right organizationâ€ to actually administer the program, and that it would be better to have it affiliated with an entity that has â€œa connection to law enforcement.â€