'Supernatural' Scores Earthly Joys For CW
CW seems to continue its winning ways and make headlines--this time with "Supernatural." But don't break out the champagne just yet.
The show performed its best numbers ever on Thursday night, reaching a Nielsen preliminary 1.5/5--some 25% better than last year's premiere--as well as posting 4 million viewers, about one-third better than last year's debut. In 2007, the show averaged 1.3 million viewers. The show also raised its 18-49 numbers 42% to a 1.7/5.
Along with solid results for its other Thursday drama--the 8-year-old "Smallville," which has a 1.8/6 in adults 18-34--CW owned the younger demo on the night with an average 1.7/5 among 18-34 viewers.
That said, the full arsenal of broadcast network premieres have yet to roll out on Thursdays, which will mean tougher competition in the coming weeks. "Supernatural" in the 9 p.m. time slot competes with heavyweights such as "ABC's Grey's Anatomy" and CBS' "CSI."
For the night overall, among broader 18-49 viewers, Fox came out on top with an average 2.4/7. For its "Kitchen Nightmares" at 9 p.m., Fox took a 2.8 rating--the best-rated show of the evening.
CBS was second to Fox at a 2.3/7. The Eye network got some decent results from its summer series "Flashpoint," earning a 2.6/7 at 10 p.m. and a 2.5/7 from a "CSI" repeat at 9:00 p.m.
Univision was next at 1.9/6. Its "Al Diablo con los Guapos" tied NBC's "America's Got Talent" with a 2.3 for the top numbers at 8 p.m. ABC, NBC and CW all tied for fourth at 1.8/5.
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