• September 22, 2008

Mobile ad network Pudding Media is partnering with Impact Mobile to provide agencies and advertisers with a self-service tool for buying contextual ads on SMS text messages.

Combining Pudding's targeting capabilities with Impact's Jumps mobile marketing platform, the new service promises to give advertisers access to a broad inventory of category-specific impressions as well as greater engagement with consumers.

By responding to the text ads, consumers can opt in for subscriptions to retail coupons and special offer alerts, as well as enter promotions and tell-a-friend programs, said Gary Schwartz, president and CEO of Impact Mobile, in a statement. "Our goal is to make it simple for the media buyer to buy inventory and the ongoing engagement," he said.

Pudding Media's network allows marketers to run ads across all mobile formats including SMS, voice and the mobile Web.--Mark Walsh