Comcast, Mixpo Partner to Help SMBs Tap Online Video
Comcast Spotlight and Mixpo have partnered to make it easier for small and medium businesses (SMBs) to create online video ads. SMBs that have created TV spots with Comcast Spotlight (the ad sales division of Comcast) can repurpose them for the Web through Mixpo's online video platform, complete with unique landing pages and detailed performance reporting.
The ads will run on a number of sites, including the Comcast.net start page and portal, which gives SMBs access to more than 14.6 million high-speed Internet subscribers, and Vehix.com, Comcast's automotive portal.
According to Tom Straszewski, senior director of online sales at Comcast Spotlight, the deal is indicative of the cable giant's commitment to offering SMBs simple but effective advertising options, whether they are on the screen or on the Web. "We are experts in tailoring advertising to our clients' unique marketing needs," Straszewski said. "And this demonstrates our commitment to meeting these needs in the expanding digital media landscape."
Comcast Spotlight sales reps in more than 90 markets will offer the Mixpo-powered service to their clients, which are accessible through the Seattle-based company's recently launched platform. The platform includes a "studio" where SMBs can create the clips from existing video, photo and audio files or stock footage, as well as a tool that lets users test different versions of an ad for maximum effectiveness.
The performance-tracking component lets SMBs track impressions and views, play-through and conversion stats, as well as viewers' geographic locations and the sites that referred them. Mixpo's platform also creates custom landing pages for each ad, along with optimized search terms and meta data to ensure that the clips are crawled and indexed by multiple video (and core) search engines.
Recent Online Media Daily Articles
-
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ...
Be the first to comment on "Comcast, Mixpo Partner to Help SMBs Tap Online Video "
Leave a Comment