News Brief

Baron Davis Hops On Jenny Craig Bandwagon

The pro-basketball star is the company's newest "star" client. The two-time All-Star point guard is the latest celebrity to join the ranks of Jenny Craig weight loss success stories Queen Latifah and Valerie Bertinelli.

Davis wanted to lose weight in the off-season to get into the best "game-shape" possible and decided to incorporate Jenny Craig into his training regimen, per the company. After losing 19 pounds on Jenny Craig's at-home program, Jenny Direct, Davis plans to educate sports fans about the positive health benefits of losing weight.

Baron Davis will leverage his new role with Jenny Craig to promote an active lifestyle. He will participate in several community oriented events and will use the jennycraig.com Web site as well as his own personal blog and Web site to reach out to consumers.--Nina M. Lentini

Tags: food
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