• by Fern Siegel , September 29, 2008

Tickets.com--a global provider of sports, concert, theater and events tickets--has teamed with Thumbplay, a mobile entertainment provider, to offer music, videos, games and other content on its Web site. 

At present, Thumbplay's entertainment library holds more than 100,000 pieces of licensed content, including audio, video and gaming content from top music labels and media companies like EMI, Sony BMG Music Entertainment, Sony Pictures Television and Warner Music Group.

The cross-platform partnership lets Tickets.com supply its online consumer base with greater entertainment options. New users who subscribe through tickets.com receive bonus downloads.

"Our vision is to increasingly build out the Tickets.com site to encompass experiences in addition to ticket transactions," said Sheri Fink, online marketing manager, Tickets.com, in a statement. Thumbplay's commitment to "leading the mobile entertainment content industry with groundbreaking ideas and technologies and to providing a seamless customer experience is a mission we share."

Thumbplay enables users to automatically back up and store purchased items. This is not its first joint effort. MTV utilized its expertise in powering content for the music giant's mobile content site.

Tickets.com is a privately held subsidiary of MLB Advanced Media, LP.