• September 30, 2008

The site, www.absolut.com/helmutlang, showcases the artist's "Alles Gleich Schwer" exhibition.

Through Dec. 31, visitors will be able to get under the skin of the art--move it, rotate it, almost virtually cradle it. Moreover, they will be able to exclusively download and print limited-edition, high-resolution exhibition posters.

The project is part of the brand's larger "In An Absolut World" visionaries campaign.--Nina M. Lentini