The Association of Home Appliance Manufacturers (AHAM) has rebranded with a new logo and tagline. The updated logo, in light blue over a starburst motif, will include a new tagline: "Leadership,
Knowledge, Innovation." AHAM's core services include government relations, technical services, product certification, business data and communications.
AHAM President Joseph M. McGuire
said: "The business needs of our global membership have changed over the years, and as such, AHAM's brand was updated to reflect the changing environment and strength of our industry. Though our logo
has changed, AHAM remains the most influential association for the home appliance industry." --Karl Greenberg