GE: Auto Advertising Down At Stations, No Issue Yet At Network
by David Goetzl,
Sep 30, 2008, 8:25 PM
A General Electric representative said Tuesday that CFO Keith Sherin's comments last week about weak auto-category advertising at NBC Universal were in reference to NBCU's local stations. GE's Sherin said on Sept. 25 that "as some sectors of the economy have pressure, that hurts some of the national advertising like in the auto segment."
In an article titled "GE: NBC Broadcast Ailing, Cable Strong" on Sept. 26, MediaPost indicated that Sherin was referring to advertising at the NBC network.
The GE representative wrote in an e-mail that Sherin was referencing the national spot market, where spending drops by automakers have hurt the stations. Sherin was not referring to any issues with advertising on the NBC network.
The representative wrote: "We have not seen pressure at the national level yet, but we are keeping a close eye on it."
NBC CEO Jeff Zucker also made similar comments last week.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "GE: Auto Advertising Down At Stations, No Issue Yet At Network "
Leave a Comment