GE: Auto Advertising Down At Stations, No Issue Yet At Network
In an article titled "GE: NBC Broadcast Ailing, Cable Strong" on Sept. 26, MediaPost indicated that Sherin was referring to advertising at the NBC network.
The GE representative wrote in an e-mail that Sherin was referencing the national spot market, where spending drops by automakers have hurt the stations. Sherin was not referring to any issues with advertising on the NBC network.
The representative wrote: "We have not seen pressure at the national level yet, but we are keeping a close eye on it."
NBC CEO Jeff Zucker also made similar comments last week.