Nokia Launches Metro Targeting In 10 Major Cities

  • September 30, 2008
The new Nokia Media Network lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. The mobile advertising network is comprised of publishers such as Hearst and TV Guide, operator partners such as Sprint, and Nokia services such as Nokia.mobi.

Serving ads to mobile users in specific geographical areas, Metro Targeting enables brands to tailor mobile ads to their desired audiences in key metro areas, corresponding to the same Designated Marketing Areas (DMAs) used in traditional media planning. Cities include:Atlanta, Boston, Chicago, Dallas/Ft. Worth, Los Angeles, Minneapolis/St. Paul, New York, San Francisco/Oakland/San Jose, Seattle/Tacoma and Washington.--Tanya Irwin

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