• by October 3, 2008

Guess what happens when you install one of the industry's coolest and most unique digital video screens onto the floor of a retail environment that serves an audience wholly fascinated with the cool and unusual? People notice video screens that are placed on the floor. Actually, researchers report that they "stare" at them -- and we would argue that the screens are being full-up "gawked" at. So guess what happens to products that are promoted on those floor screens? They sell faster. In fact, researchers tell us that they sometimes sell at nearly double the rate they did before they were featured on those screens.

Your concerns with the potential "downers" of LevelVision's College Bookstore floor screens were a bit off-base, but certainly well-taken. Those negative presumptions are, however, overwhelmed by the reality that is the cool and unique nature of our audience intercept, and the subsequent dwell-time and messaging impact generated as a result.

We'll keep you informed as the positive results for advertisers and our retail partners pile up, and the value in reaching consumers from the ground up becomes more obvious. President and CEO 3959 Electric Road, Ste 330 Roanoke, VA 24018 Phone (540) 904-5670