• WNYC, Friday, October 3, 2008 9:30 AM

Advertising via public transit is taking a leap forward in Manhattan, in a trend likely to hit other regions. A shuttle on New York's heavily traveled 42nd Street line subway line has been covered from top to bottom in ads for the History Channel.

Ads for the History Channel, the U.S. Navy and others will also start appearing on subway turnstiles, stairs and inside train tunnels.

MTA Chief Elliot Sander says the ad onslaught is a good way to help fill the agency's budget gap. "We are aggressively pursuing every means at our disposal to generate revenue," he says. Marketers are paying pay about $300,000 a month for the MTA's new advertising packages.

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