• October 8, 2008

New York-based Clash-Media, a global digital marketing company, has launched a new partnering initiative to connect advertisers with Web site publishers based purely on the relevance of the site's traffic.

The goal of the service, dubbed Path Partnering, is to improve online lead generation by offering fully customizable campaigns to Web publishers based on whether they can provide relevant leads for Clash-Media's clients.

The new model will be easy for both advertisers and publishers to access and use. They will be given visibility of every offer available so that they can choose which they feel will work best on their Web site.--Tanya Irwin