• October 8, 2008

Seattle-based Marchex, a local search and advertising company, announced Wednesday that Mitchell 1 has selected the Marchex Digital Platform Group.

Marchex will provide call tracking and analytics for Mitchell 1, a provider of full-service marketing and business solutions for automotive repair professionals nationwide.

Poway, Calif.-based Mitchell 1 will integrate Marchex's private-label call tracking and robust call analytics into its Customer Retention Marketing products to enable dealerships and independent repair centers nationwide to measure the effectiveness and return on investment (ROI) from their online and offline marketing programs, including search engine marketing, billboards, radio and print advertising.--Tanya Irwin