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Experts Question Effectiveness Of Aggressive Ads
Elaine Wong is back with further dispatches from the slugfest between Campbell and Progresso soups. We can look forward to even more volleys over the respective MSG content of their soups in the
future, predicts Lynn Dornblaser, new products expert at Mintel. She says the sniping "seems to fit in with the American zeitgeist at the moment."
Oh, goody! More ads paid for; more editorial space filled!
Oh, goody! More ads paid for; more editorial space filled!
