Newman's Own Delivers Pizza Product

Newmans Own Thin & Crispy The Westport, Conn.-based company is testing four varieties in several markets, relying on freestanding inserts, sampling and PR to get the word out.

Available in four "adult/kid-friendly" varieties--Supreme, Four Cheese, Roasted Garlic and Chicken, and Uncured Pepperoni--the product is in stores this month in five test-market areas in New England; Albany, N.Y.; Milwaukee, Wis.; Minneapolis, Minn.; and Charlotte, N.C., with plans to expand to other markets in 2009 and roll out nationally by 2010.

Newman's Own Thin and Crispy has fewer calories and carbohydrates (25% less for Four Cheese) per serving compared to regular-crust pizza, the company said in a press release.

The crust is made with flaxseed; the pepperoni is uncured; all-natural cheeses are used in all the pizzas, and the roasted garlic chicken pizzas are made with only all-natural white meat chicken, per Newman's Own. The Newman's Own Supreme Pizza is made with sausage, uncured pepperoni, green, red, yellow peppers, onions and cheese. There are no artificial ingredients in any of the Newman's Own pizzas.

Newman's Own Thin and Crispy pizza retails for a suggested price of $6.49-$6.99 for pizzas that range from 12.3 ounces to 14.7 ounces.

They can be found at Shaw's, Price Chopper, Big Y, Hannaford, Demoula's Market Basket, Roche Bros., Foodmaster, Harris Teeter, CUB Foods, Piggly Wiggly, Woodman's Markets, Copps, Sentry, Byerly's, Lund's, and Kowalski's.

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