Newman's Own Delivers Pizza Product
The Westport, Conn.-based company is testing four varieties in several markets, relying on freestanding inserts, sampling and PR to get the word out.
Available in four "adult/kid-friendly" varieties--Supreme, Four Cheese, Roasted Garlic and Chicken, and Uncured Pepperoni--the product is in stores this month in five test-market areas in New England; Albany, N.Y.; Milwaukee, Wis.; Minneapolis, Minn.; and Charlotte, N.C., with plans to expand to other markets in 2009 and roll out nationally by 2010.
Newman's Own Thin and Crispy has fewer calories and carbohydrates (25% less for Four Cheese) per serving compared to regular-crust pizza, the company said in a press release.
The crust is made with flaxseed; the pepperoni is uncured; all-natural cheeses are used in all the pizzas, and the roasted garlic chicken pizzas are made with only all-natural white meat chicken, per Newman's Own. The Newman's Own Supreme Pizza is made with sausage, uncured pepperoni, green, red, yellow peppers, onions and cheese. There are no artificial ingredients in any of the Newman's Own pizzas.
Newman's Own Thin and Crispy pizza retails for a suggested price of $6.49-$6.99 for pizzas that range from 12.3 ounces to 14.7 ounces.
They can be found at Shaw's, Price Chopper, Big Y, Hannaford, Demoula's Market Basket, Roche Bros., Foodmaster, Harris Teeter, CUB Foods, Piggly Wiggly, Woodman's Markets, Copps, Sentry, Byerly's, Lund's, and Kowalski's.
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Newman's Own Delivers Pizza Product "
Leave a Comment