LinkedIn Debuts B2B Network
Editor's Note: This story has been updated.Seeking new revenue streams, professional-focused social network LinkedIn today is expected to debut a network catering to business-to-business market researchers.
To date, the LinkedIn Research Network has already partnered with six market research firms--including Phoenix Marketing International and OTX--to conduct targeted B2B primary research among its network of some 30 million professionals worldwide.
"B2B market research is a $100* million dollar industry, and we feel we can become a leading provider of that data," said Dan Shapero, director of business services for the LinkedIn Research Network.
For the LinkedIn community, involvement in the research is entirely opt-in, and is expected to actually make participation in the community more attractive, according to Shapero.
"Users will be offered rewards to share their behavior like cash incentives, donations to a charity of their choice, and merchandise," Shapero said. "The other reward is that this research might be used to improve the industries they work in."
Among the other advantages that LinkedIn claims to have over other data providers is its global reach with over 13 million professionals outside of the United States on the LinkedIn network.
Another, according to Shapero, is the perceived genuineness of LinkedIn's users because they identify themselves as a community of professionals rather than a focus group.
On average, Shapero estimated, willing LinkedIn users will receive invitations to participate in market research surveys four times a year. In the future, members will likely have the opportunity to participate in research surveys as often as once a month.
The network also purports to provide deeper insights through better targeting by filtering respondents by title, seniority, function, age, country, and company size, among other variables.
Noted Shapero, LinkedIn is solely focused on being a sample provider, and has no* plans to service the market with expertise and analysis.
*Editor's Note: Story was corrected post-publication.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "LinkedIn Debuts B2B Network"
Leave a Comment